In today’s fast-changing and unpredictable world, creativity is a vital skill for individuals and organizations alike. As businesses face constant geopolitical, macroeconomic, and technological volatility and uncertainty, advanced creative thinking becomes essential for solving complex business problems and is a key to driving innovation. Far from being a luxury, creativity is a strategic necessity for long-term success and growth. That is why fostering creativity within teams and workplaces should be a core priority. No business can have enough of it — and yes, creativity can be trained and developed.

This is why we developed IMAGINO®. Based on cutting-edge research, IMAGINO® assessment, our proprietary, scientifically valid, digital tool, measures individual creativity and organizational innovation climate strengths and gaps. The assessment discovers who are the most creative employees within organization, and more importantly, identified creativity gaps of each employee are addressed and closed via bespoke, individual coaching sessions. The final goal is that every employee within an organization unlocks his/her full creativity potential. The IMAGINO® assessment results also identify gaps in the organizational innovation climate of teams and departments, which are then closed through bespoke training sessions. The final goal is to help organizations sustainably grow and outperform their competitors.