In today’s volatile and hypercompetitive world, organizations need to outsmart their competitors on a regular basis. As creativity is a fuel to innovation, organizations cannot be great at innovating if their employees’ creativity is neglected. Science suggests creativity can be assessed and trained. This is why we developed IMAGINO®. Based on cutting-edge research, IMAGINO® assessment, our proprietary, scientifically valid, digital tool, measures individual creativity and organizational innovation climate strengths and gaps. The assessment discovers who are the most creative employees within organization, and more importantly, identified creativity gaps of each employee are addressed and closed via bespoke, individual coaching sessions. The final goal is that every employee within an organization unlocks his/her full creativity potential. The IMAGINO® assessment results also identify gaps in the organizational innovation climate of teams and departments, which are then closed through tailored training sessions. The final goal is to help organizations sustainably grow and outperform their competitors.